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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
Overview
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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What is Webtrends Analytics?
Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.
Webtrends Analytics Features
- Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
- Supported: Configurable digital dashboards
- Supported: Reports
- Supported: Metrics and Dimensions
- Supported: Administration
- Supported: Path and Scenario Analysis
- Supported: Unlimited Data Collection
- Supported: Ad-Hoc Data Exploration
- Supported: Extensive data export
- Supported: Standard and customized analytics reporting
Webtrends Analytics Screenshots
Webtrends Analytics Integrations
Webtrends Analytics Competitors
Webtrends Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry |
Webtrends Analytics Downloadables
Frequently Asked Questions
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.
Reviewers rate Implementation Rating highest, with a score of 9.9.
The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.
Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.
In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.
The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.
Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.
Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.
Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.
Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.
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Reviews
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January 25, 2017
Webtrends Infinity Analytics - an honest review
Score 10 out of 10
Vetted Review
Verified User
For several years, we've used Google Analytics as the primary data-gathering tool for our websites. GA has several frustrations, and the larger our membership grew, the more inaccurate the data became. We considered several 'paid for' analytics suppliers, and we decided to work with Webtrends - using their Infinity product. The Webtrends team were super helpful at introducing us to the tool and demonstrating how it could help our particular needs, as this isn't a 'one size fits all 'product' - it can be customised. The team contacted us regularly with additions they made that would help us solve the data problems we were looking for and this doubled as demo sessions to also showed us what Webtrends Infinity was capable of - things that we hadn't considered that have since been ultimately useful. And, since choosing to go ahead with Webtrends Infinity, we've been very satisfied with the standard of customer service - guiding us in using the product, producing dashboards for us, readily accepting feedback, and being available for questions whenever we need them. These guys really know their stuff, and I have no doubt whatsoever that we made the right decision. Having accurate data that we can really dig into has been a huge boost to us and has had an immediate effect on decision making within the company.
- Webtrends Infinity tracks our websites accurately - so we know the data we're getting is correct.
- Webtrends also tracks SPA's.
- Webtrends is customisable, so you can create and save your own reports, dimensions and metrics.
- You can really dig into the data with Webtrends Infinity to get many more insights that you could ever find using Google Analytics.
- The Webtrends team have helped us to produce dashboards for our regular reporting - literally saving us days of reporting time.
- The Webtrends team really know their stuff, and are on-hand to answer queries and questions, no problem at all.
- There are a few tweaks to do on the new Infinity system (and the team are really pro-active with feedback), but there's nothing I'd say would need a major overhaul. In fact, new areas are appearing every week.
- Since we started using Webtrends - knowing that the reporting is accurate - this has had an impact on the reliability of our data analysis where stakeholders are concerned, giving them more confidence in making decisions based on the data.
- This is only negative in terms of workload, but now that more people in the business are aware of what Webtrends is capable of, there are now many more requests for detailed analysis and I'm now finding myself training other colleagues in using it!
We've used Google Analytics - and Webtrends really wipes the floor with them. The data we get from Mixpanel can be mirrored in Webtrends - which is something we're working on at the moment with the Webtrends team. As for competitors to Webtrends, we did consider Adobe and Google's premium service - but the customer service and commitment of Webtrends staff did help to sway our decision.
April 08, 2015
Webtrends Review from long experience
Score 7 out of 10
Vetted Review
Verified User
Our use case is as an interactive agency. Some of our clients come to us as Webtrends customers, and we provide implementation and/or support as part of our overall web site development and maintenance practice. The Webtrends consumers at our clients' organizations tend to be in the marketing area, as the tool is used for one or more of the following: 1) assess the performance/value of the web site itself, 2) assess the performance of the marketing that brings people to the web site, or 3) for diagnostics, i.e. what parts of the content, navigation, etc seem to be causing site visitor successes or problems. The audience for the first is execs, for the second is marketers, and for the third is site managers and strategists.
- More than some of its competitors, most Webtrends' configurations (reports, dimensions, filters, content groups, measures) can be done in the admin UI, rather than in the tagging and site code. The tag itself is smart - it can sense offsite links, clicks on pdf downloads, form button clicks, and so on, which eliminates a lot of extra coding or tag modification that has to be done with other products.
- There are so many levers and buttons in the configuration that nearly anything can be turned into a report, or a report dimension, filter, or measure.
- It allows re-analysis of past data as far back as 90 days. Usually, you do this if you have created new custom reports, content groups, change the filters, and so on.
- There is a software version, called On Premises. (The SaaS version is called On Demand.)
- It has real path analysis ... it does not daisy-chain individual steps as others do. The paths it displays are what happens in actual visits, up to 20 steps long. It has forward and backward paths (one visit can appear several times depending on how many times the node was hit), paths-from-entry (one visit, one path), content group paths as well as page paths. Its one lack (that I care about) is SiteCatalyst's Pathfinder report which allows you to identify wildcard pages in a 3-step hypothetical path.
- This isn't going to ring a bell for a lot of people, but it handles list variables much better than its competitors (basically, parameters that hold multiple values such as "choose as many as apply" kinds of variables.
- It handles the tabulations of parameters really well. It deals with three kinds of parameters: those in the pages' URL, those placed in the WT.meta's (I don't think any competitors use this approach and it is fantastic for easily keeping URLs clean for SEO purposes), and those collected automatically by the standard tag. When tabulating parameters, its competitors require more up-front work, lots more configuration time, or severe limits on the quantity.
- Having recently tried out Google Analytics' new Content Groups feature, I was reminded of how powerful it is in Webtrends. There's really no comparison. Furthermore, the content groups can be configured p in the UI as well as hard-coded into the page. Content Group paths can be up to 20 steps long, and are not daisy-chained.
- The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
- It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
- Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
- It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
- Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
- Any analytics product can affect ROI if used well. The impact depends on the analyst far more than the product. Having said that, I've seen companies go from data frustration to data addiction (and big ROI) once Webtrends is working properly for their situation.
- Implemented in-house
Score 9 out of 10
Vetted Review
Verified User
We used Webtrends On Premises with SDC and Tag Builder to analyze B2B, B2C and local government websites. Typically it is used by a several departments to determine the effectiveness of their outreach. It provides an alternative to 'free' web analytics tools and other paid hosted WA tools.
- Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
- Great control over custom reports, custom dimensions and metrics
- Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
- Requires careful setup and planning during implementation
- If using web server logs, you're able to re-analyze historical data - but it takes time and careful planning/execution.
- It would be great to have a fully implemented public test profile to send potential clients to see all the product's features
- Wish it supported Microsoft HyperV virtualization. Last time I checked, only VMWare was supported for virtualization of on premises installations.
- Positive: internal user education and awareness improved once a complete implementation was done.
- Solved many site navigation mysteries.
- Reduced marketer's guesswork because real visitor data intelligence was gleaned from new reports/analysis.
- Adobe Analytics,Google Analytics
Webtrends as the pioneer WA tool from the early 90s stands tall among its competitors paid and free. Choose it when you need good product support from the vendor and you need flexibility for data collection methods.
- Public relations
- Marketing
- Public outreach
- Management
- Social media
2
Server/hardware engineers for on-premises install/implementation
Software developer (javascript, html, jquery) for complete hosted or on-premises implementation and enhancements
Software developer (javascript, html, jquery) for complete hosted or on-premises implementation and enhancements
- Determine inbound traffic sources and keywords
- Determine customer path to desired information
- Determine website usage / validate outreach efforts
- Validate website availability around the clock from local and international traffic sources.
- Find and diagnose previously unrecognized website usability issues and underlying database/ERP flaws.
- Developed a lightweight non-Javascript hybrid method of website traffic and revenue analysis using WT on-premises product.
- Enhance data collection and reporting using custom reports, funnel analysis, content grouping features
Yes
An older, poorly configured Webtrends installation.
- Prior Experience with the Product
The client(s) had already committed to the product.
Ensure there is a real internal need for all the power Webtrends offers. Many installations may not need all its power and features nor have the resources to action upon insights gained.
- Implemented in-house
Yes
- Planning, setup/installation, tagging, go-live, ongoing maintenance
- Study site structure and reporting needs.
- Determine hardware requirements and configuration, network visibility of collection server, analysis server, etc.
- tag website appropriately and test in a private environment if possible
- Launch/re-launch tagged website and begin analysis of data collected
- Refine tagging, data collection and report configuration as needed to correct errors, allow for new scenarios, etc.
Change management was a minor issue with the implementation
It can be tricky to ensure IT physically tags each and every page of the website to ensure tagging compliance/data quality. Recommend using "include" files, tag management tools, etc. to reduce how often active site code must be touched.
- Determining how to correct previous installation vendor's assumptions and errors
- Educating IT about the need to ensure good data quality
- Online training
- In-person training
- Self-taught
It is essential to do a test implementation after receiving training. You need this to validate your ideas and setup.
Careful planning and a test implementation to validate setup and ensure that resulting reports are what were expected.
Some - we have done small customizations to the interface
It is possible to add company logos and to streamline (hide) access to certain functionality for less sophisticated users. It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to page views when purchasing the license.
Yes - we have added extensive custom code
With careful setup on the website server-side code it was possible to build a fast, lightweight site analysis for hourly traffic and product revenue reporting.
Yes
to guarantee that real help can be accessed in a timely manner
Yes
Back in the old days, yes there were many issues - handled one by one. But recent versions are robust and fast 'out of the box'.
When I needed to roll back an installation when we tried to install the product on an unsupported platform despite having better guidance. They got us back to a running solution in a very short time without belittling us.
- Custom product and campaign code lookups, query string substitution, custom reports
- Funnel / scenario analysis (if the funnel is well defined to begin with!)
- Data export (XLS, CSV)
- Technical expertise is required when implementing this product to the fullest extent of its capabilities. Don't be fooled by "pros" who have never implemented it before and don't underestimate implementation schedules, tagging requirements.
- Less technical users will need guidance from those well-versed in using the product reports interface
It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to total page views when purchasing the license. It can be costly and time-consuming to add additional page views to the on-premises version if you run out of page views.
Yes
Generally everything goes well with careful planning and execution. Contact support first if you need to upgrade across multiple versions (like jumping from v6 to v9).
Surprise... Don't try on-premises if you're not running real hardware or VMWare. HyperV is not supported unfortunately.
- To get to a supported version of the product running on supported hardware
- To get new features/functionality
- Faster analysis runs
- More sophisticated sementation without reanalysis
Yes
to get more reporting features, scenario analysis, custom reporting, ecommerce reporting
The change went well, but internal users needed training on the new reports.
The change went well, but internal users needed training on the new reports.
Yes
to gain access to new features, segementation capabilities, social media reporting, cross-device tracking
March 21, 2013
Expensive and didn't do what we needed.
Score 6 out of 10
Vetted Review
Verified User
- It allows you to customize reporting based on customer channel. The reporting had the ability to give a visual representation and not just numbers.
- Less campaign insight. No heat maps. No ability to do reporting based on several factors such as: did they receive an email from us, but then go to an affiliate site - where they ultimately made the purchase. (No campaign attribution).
- The product was quite expensive and did not do some of the critical things we needed. It was just not a good fit for us.
- Ability to see more detailed reporting in regarding traffic and traffic sources.
2
Web Marketing Manager and the eCommerce Manager.
2
Web Marketing Manager and the Ecommerce Manager
- To see insight into the metrics of the website. Where were we losing customers, the purchase funnel, bounce rate, and seeing how marketing campaigns were effective.
Yahoo Web Analytics.
Google Analytics. We had a free trial to test out the system.
- Implemented in-house
- Online training
- Self-taught
It was very easy. They also had videos and how-to's.
There was some configuration for the reporting. The ability to form the reports that would give me the data I needed. However, once that was complete - I just ran the report when I needed the updated data.
No
Yes. Webtrends has many vendors who will integrate.
If you are looking at an analytics suite, I would identify all of the items you want to track and be able to do within a platform. I would start with Google Analytics, as that is a free software. If you have basic metrics, try Google Analytics and then maybe adding a third party app like Crazy Egg for a heatmap on your site. Some companies don't need all of the bells and whistles that Omniture or Webrends can give. So be sure to identify your needs.